Instituto Liberta drives awareness with the 'Agora Vc Sabe' campaign

The goal was to create a website for the campaign that would raise awareness, encourage and engage people to express themselves in a unique and powerful way. The team faced the challenge of developing a platform that allowed participants to share their stories in a symbolic and impactful way, as well as creating an approval screen for the campaign management team.

We developed an interactive platform that consisted of three key applications. The first application allowed users to quickly register and, symbolically, record the same protest cry from the virtual march (#agoravcsabe). The second application was dedicated to the internal and administrative evaluation of videos, ensuring that the content was treated with sensitivity and respect. Finally, the third application displayed the approved videos on the campaign's main screen, creating a significant visual and emotional impact.

• Creating a Safe Space for Reporting: Allowing victims to find support and express themselves.

• Amplifying Awareness: The website has become a reference point for the debate on child sexual violence.

• Engagement and Social Mobilization: The virtual march encouraged the active participation of society.

• Breaking the Silence: The campaign reinforced the message that this generation will not remain silent in the face of this crime.