Amil simplifies health plan acquisition with a UX-focused platform

Align the magnitude of the brand with an accessible digital experience.

The main challenge was to create an interface that not only represented Amil's leadership in the market, but also offered an exceptional user experience. The objectives included:

• Digital Representation: Mirror the strength and grandeur of the brand in the web environment.

• Process Simplification: Transform the journey of creating and choosing health plans — traditionally bureaucratic — into a harmonious, objective and easily accessible procedure for any user profile.

Minimalist design and step-by-step journey

The team focused on developing a digital ecosystem centered on the fluidity and clarity of information:

• Interactive and Guided Flow: Incorporation of a step-by-step process in creating plans, providing an objective experience and allowing users to customize options according to their real needs.

• Minimalist Design: Creation of a clean interface that makes navigation pleasant and highly intuitive.

• Information Architecture: Intelligent simplification of access to essential information about the products and coverage offered by the operator.

Greater engagement and conversion efficiency.

The new platform transformed the way customers interact with Amil's service offering, generating direct impacts on the business:

• Reinforced Positioning: Amil now has a website that not only consolidates its leadership position, but also delivers a superior UX in relation to the market.

• Attraction through Customization: The implementation of the new process made the website the ideal destination for users looking for agile customization and ease in choosing a plan.

• Operational Growth: The project resulted in a significant increase in platform engagement, increasing customer satisfaction and efficiency in the information processes and acquisition of new contracts.