New Ituran app raises rating to 4.2 stars

Ituran needed to modernize its mobile app, which had low ratings in app stores and an outdated user experience.

Customers reported difficulty navigating, slow loading times, and a lack of essential features like real-time tracking and smart notifications. The uninstall rate was high and user engagement was falling. It was necessary to completely rethink the digital experience to regain user trust and increase the perceived value of the service.

MadeinWeb conducted a complete redesign and development project for the new Ituran app, from user research to delivery to stores. The focus was on creating an intuitive, modern and customer-centric experience. Key deliverables included:

• UX Research: Research with real users to map pains, needs and opportunities for improvement.

• Design System: Creation of a consistent design system to ensure visual uniformity and agility in development.

• React Native: High-performance cross-platform development for iOS and Android with a code base unified.

• Real-time tracking: Integration with GPS and geolocation APIs for instant vehicle visualization.

• Smart notifications: Personalized alerts based on user behavior and preferences.

• Backend integration: Optimized REST APIs for efficient communication with legacy systems Ituran.