Seara launches super app that connects areas, standardizes flows and increases efficiency throughout the operation

Seara, one of the largest food producers in Brazil and the world for more than 60 years, works to offer the best products with practicality, reliability and innovation, bringing flavor and quality to surprise everyone.

The challenge arises from the moment Seara decides to digitize its routine in the entrances of the manufacturing units with appointments for visits, in fact transforming daily practices, with the aim of streamlining and centralizing information in its processes internal.

The transformation due to the set of changes to be carried out, would help the major player in the food market to digitize its tasks, which would impact the entire chain of employees in the various Seara units spread throughout Brazil, in addition to the moment when the pandemic was at its peak, taking all precautions for the protection and safety of employees and visitors who could not stop their activities.

MadeinWeb, knowing the importance of internal processes and valuing the maintenance of Seara's quality principles, was selected to develop the organization's application, bringing innovation and humanization to the construction of what was later called the Seara App.

The omnichannel solution comprises a range of functionalities to manage the units, integrating visit scheduling, check-in to facilitate and anticipate all data, cancellation of visits and taking every care for a better digital experience.

The success of this first stage of Digitalization led to the concept of a “superapp” in the application, encompassing other internal needs, with the option of sharing good practices between units, in addition to promoting the dissemination of practices so that they could be standardized and used in all plants.

With the trust acquired through all the market expertise, we were selected to develop other aspects of the application in an effective and intuitive way, which led the application to become a powerful ally in achieving results.

• The solution covers around 140 thousand users, currently installed at the units in São Paulo, Paraná and Rio Grande do Sul.

• The implementation of the Seara APP generated agility in the units' processes, bringing the best digital experience to everyone involved, optimizing time and facilitating the anticipation of all documentation.