Avatar da Saúde innovates corporate preventive management with IBM Watson integration

Combat accident rates and engage employees in preventive health.

Avatar da Saúde identified that companies were facing great difficulties in implementing and maintaining effective health programs for beneficiaries of their medical plans. The central objective was to ensure as many healthy people as possible, dealing with the following challenges:

• Claims Management: Control high corporate costs with health plans through prevention.

• Access and Engagement: Maintain access to health information in a fast, safe and engaging way for all employees.

• Education in Health:Provide guidance based on 7 fundamental pillars to ensure the development of an individual's comprehensive health.

Reverse AI logic and integrated Business Intelligence.

To ensure maximum assertiveness in the transformation of the healthcare sector, MadeinWeb developed a highly personalized solution, anchored in the strategic use of data intelligence:

• Integration with IBM Watson: We carried out a reversal in the standard operation of AI for mass data processing. Watson was trained to "ask" at each user's medical stage, processing the answers and demonstrating accurate diagnoses and results at the end.

• Big Data and Strategic BI: Other vital company data was integrated into the solution and compiled into Business Intelligence (BI), crossing information from PBM, absenteeism, absences, FAP and health programs.

• Focus on Digital Experience:The interface and features were built with usability in mind, aimed exclusively at facilitating routine changes and encouraging healthy habits.

National recognition and positive financial impact for companies.

The platform has established itself not only as an advanced technological tool, but as a game changer in health management and corporate costs:

• Large-Scale Adoption: The application has already surpassed the mark of 400 thousand active users on iOS and Android platforms.

• Market Recognition: The project was the big winner of the PITCH SABESP competition, standing out among 585 startups focused on health management and sanitation.

• Cost Reduction (Loss Rates): The implementation generated a significant drop in the amount paid by companies with health plans, avoiding the worsening of clinical conditions, expensive treatments and emergency procedures.

• Patient Centralization: There was a considerable increase in usage rate of the tool, which now centralizes each patient's history and facilitates general medical monitoring in a simplified way.