ConsigaMais+: MKT of data and SEO to democratize payroll loans

Build digital authority in front of big players.

Founded by professionals with extensive experience in the financial sector, fintech was born with the mission of offering private payroll loans to partner companies and democratizing financial education in Brazil. Despite the solid value proposition, the company faced the following obstacles:

• Low Digital Presence: The brand still did not have significant online authority, especially in comparison to competitors already consolidated in the credit market.

• B2B2C Communication: The challenge of attracting partner companies (B2B) and, simultaneously, engaging the end employees of these companies (B2C).

• Democratization of Information: Need to simplify financial concepts to educate the public in an accessible way.

New ecosystem focused on SEO and performance.

MadeinWeb used its expertise to design a strategy focused on organic growth and targeted campaigns:

• Optimized Platform: Development of a new website focused on usability (UX) and Search Engine Optimization (SEO), designed to scale in search engines organically through educational and relevant.

• Data-Based Campaigns: Creation of data-driven marketing actions, specifically focused on reaching employees of partner companies.

• Focus on Benefits: Strategic communication to highlight the exclusive advantages and benefits of the service offered by the ConsigaMais+ application.

National recognition and acquisition by Banco Neon.

Visibility and user experience strategies accelerated the growth of the startup, generating historic milestones for the company:

• Strategic Acquisition: The growth and consolidation of the brand culminated in the acquisition of ConsigaMais+ by Banco Neon, becoming part of the operation of one of the largest digital banks in the world country.

• Organic Performance: The new website reached the top positions in search engines with several publications in a very short period of execution.

• Top Startups: The company was recognized by the market, achieving 3rd place in the prestigious LinkedIn Top Startups ranking.

• Featured in Media:The brand gained recognition in national media outlets with high-impact creative campaigns, such as the video broadcast on Mother's Day 2020.