Interfarma: Engagement and digital awareness with the Vaccine Squad

National engagement in a country of continental dimensions.

The main obstacle was creating a hotsite that conveyed the urgency of vaccination in a clear and attractive way for different audiences and regions of Brazil. The challenges included:

• National Reach: Make the campaign widely recognized and effective throughout the national territory.

• Information Accessibility: Offer intuitive data on vaccination calendars, immunization locations and the importance of adherence.

• Practical Mobilization: Provide resources such as promotional materials, contacts and direct access to official health tools to facilitate popular engagement.

Interactive platform integrated with the SUS.

The solution involved the development of a hotsite focused on clarity and interactivity to empower the population:

• Information Architecture: Structuring the website to provide clear data on vaccination calendars, locations and benefits.

• Engagement Kit: Implementation of an interactive section containing ready-made promotional materials for use, encouraging organic sharing on social networks.

• Official Integration: Inclusion of a direct link to the SUS application, quickly connecting the public to essential health services.

Mass awareness and ease of access.

The project achieved notable results, consolidating Interfarma's commitment to preventive medicine:

• Impact on Public Health: The hotsite became a vital tool in the awareness campaign, highlighting the fundamental role of vaccination in preserving collective health.

• Expanded Accessibility: The combination of relevant information with the Direct access to the SUS application made the entire immunization process simpler and more practical for the general public.

• Institutional Strengthening: Reinforcement of the organization's commitment to promoting preventive health practices throughout the country.