Pizza Hut eliminates R$500,000 in losses with the pricing agent.

Ensure the correct and massive update of prices in hundreds of stores, including the website, application, totems and internal system.

Singular registration errors generated large financial losses — including cases in which a single incorrect item resulted in losses of R$500,000 in just three days.

In addition, the traditional process was slow, manual, and dependent on operational teams, making it difficult to quickly launch commercial campaigns and adjustments pricing strategies.

MadeinWeb developed the Agent of Prices, an intelligent platform with a backend on Google Cloud, using:

– BigQuery and BigQueryML for analysis and anomaly detection
– Cloud Functions for automations
– Cloud Tasks and Compute Engine for orchestration
– Direct integration with the system 3SCheckout, ensuring validation and correction in real time

The agent automatically compares registered prices with official values, identifies divergences and performs the correct adjustment — all without human intervention.

Campaigns that previously took weeks to prepare are now completed in one day. Pizza Hut gained agility, security and scalability in the pricing process, eliminating risks and strengthening its operational efficiency.