Igreja Universal modernizes its digital presence with a superapp

The Universal Church, participating in the lives of millions of believers daily, was founded more than 40 years ago, present in more than 100 countries around the world, with more than 10,000 temples and 14,000 pastors.

With the spread of COVID-19 around the world, churches closed, the concern about maintaining messages of faith and everything that was happening in churches, meant that Universal needed a complete solution at an extremely difficult time. delicate.

MadeinWeb was the trusted choice of the Universal Church to develop a complete solution, the Universal App, strengthening the relationship, bringing the best experience for the faithful with the various functionalities and covering all programming content.

Thinking about engaging church members, the application covers content such as online pastor, hymnal, radio, television, bishop's blog, promise box, Bible messages, podcast, 24-hour streaming, among others. All of this available in the palm of your hand.

Other fronts were developed with the purpose of generating unique experiences. The app features dozens of other tools to feed your faith. The core is that even if the faithful are not present at church, they can stay up to date and connected with all the programming they want to follow.

The implementation of the Universal App has brought significant benefits to the Universal Church and its faithful:

• Engagement and Permanent Connection: With just two clicks, the faithful can speak live with a pastor.

• Increased Usage Rate: Almost 2 million active users use the app regularly.

• Personalized Experience: The faithful can access relevant content quickly and intuitively.

• Expanding the Reach of the Church: Even without a physical presence, messages of faith continue to be disseminated globally.

Conclusion: Technology boosting faith and engagement of the faithful The Universal App has established itself as one of the main channels of interaction between the Universal Church and its faithful, ensuring that the message of faith and hope reaches millions of people around the world. world. The partnership with MadeinWeb enabled a digital transformation that strengthened the mission of the Universal Church, ensuring accessibility, engagement and continuous connection with its audience.