Uniting nature and city through Service Design Thinking

The company Na Floresta provides children and families with nature in an interactive way, through interactive, playful and safe learning. The importance and benefits of this connection are increasingly on the agenda nowadays, and in the middle of the city, which offers us so many opportunities and demands so much from us, what is the relationship between children and adults like with nature?

Thinking about this, the need for a new service was understood, which unified schools, companies and services, bringing even more human proximity to the environment. The service was named Jungle Truck, a class about the environment and nature where students go beyond the theoretical content, separated into 18 types of classes that can be applied to children and elementary school audiences.

Executing a journey of co-creation with Service Design Thinking, using artifacts and Business Design techniques to validate the proposal to offer a new educational service (which could be integrated into the school curriculum for early childhood and elementary schools), this is the challenge raised to further expand the human relationship with society. nature.

Several strategy models were used to understand and make such a challenging project viable. From conceptual analysis, proto personas to architecting the business model, we managed to harmonize the entire process with Na Floresta – all the idealization and proposed implementation so that it could finally take shape. With a lot of strategy and planning, Madeinweb brought the best way to take this project off the ground. We use our Digital Business Consulting methodology combined with the Design Thinking strategy throughout the Jungle Truck development process within each environment, public and social realities.