How the LM Frotas App integrated rental, towing and management into a single journey

Integrating services into a multifunctional platform that covered different aspects of mobility: from car rental, towing and customized fleets, ensuring a seamless user experience, required a strategic approach and user-centric design. Additionally, the need to offer a scalable solution that served both individual users and businesses represented a significant challenge.

We adopt a comprehensive approach, starting with a detailed analysis of the needs of the LM Mobilidade Group. The app was designed to be intuitive and accessible, allowing users to rent cars, request towing services, and customize fleets to meet the specific demands of their business. The car rental functionality has been integrated with an efficient booking system, providing a frictionless experience. Towing service has been simplified, allowing users to request assistance quickly and easily. For companies, the option of customized fleets allowed effective management of their corporate mobility, adapting to the specific needs of each sector.