Nestlé & you: How a high-performance landing page connected parents and nutrition experts

The challenge was to create a landing page that not only reflected the essence of the “Nestlé & vc” campaign, but also effectively engaged participants. It was essential to convey the message of care with children's nutrition in a clear and engaging way. Additionally, the landing page needed to be visually appealing, representing Nestlé's vibrant identity and encouraging parents to actively participate in discussion boards.

We took a holistic approach when developing the campaign landing page. The aesthetic was carefully aligned with Nestlé's visual identity, using bright, eye-catching colors to create a welcoming and friendly atmosphere. The campaign’s central message, “For Healthier Kids,” was highlighted prominently, creating an instant emotional appeal. The discussion panel agenda was presented in a clear and accessible manner, providing detailed information about the topics, times and participants.

The inclusion of images and profiles of the experts involved helped build trust and credibility with parents interested in participating. The sign-up form is designed to be simple and intuitive, encouraging visitors to sign up for discussion boards in a hassle-free way. Smooth, responsive navigation ensured a consistent experience across devices, making it easy to access and participate.