Livestock Platform: transparency in the production chain at Friboi

Friboi, market leader in Brazil and present in more than 150 countries, revolutionized the animal protein segment by “decommoditizing” beef. It has 36 production units, with the aim of producing a series of complete products for the sector.

In recognition of the high quality standard of its products, the major player in the market was recognized by the consultancy Nielsen, as “The best-selling meat in Brazil”.

To continue being a leader and further conquer the market, bringing transparency to everyone involved in the production chain, Friboi, always thinking ahead, decides to transform the experience of livestock farmers with complete monitoring in the purchasing process through to processing of animals through the future solution called App Pecuarista.

MadeinWeb committed to this project, knowing the future impact on the entire production chain, developed a solution focused on connectivity and digital experience to bring suppliers closer together.

The system aims to simplify the connection between suppliers and Friboi's origination area, in addition to allowing all producers to have access to the company with the same quality and speed.

Until then, all cattle acquisition was carried out through two business modalities: “spot” counter and “Boi” contracts. Term”. From now on, livestock farmers will have a third option through a digital counter, in addition to the possibility of accessing purchase and negotiation histories.

The development of this application was focused on users who are increasingly demanding and require experiences that truly motivate them to use the solution. Therefore, we create end-to-end experiences, delivering strategy, design and technology to intensify the objectives set.

The creation of the application transformed the company's origination operation, generating direct benefits for both ends:

• Tight Relationship: The focus on connectivity significantly brought the brand's suppliers closer together, creating a direct and efficient communication channel.

• Equal Access: The platform allowed all producers, regardless of size, to have access to the company with the same standard of quality and speed of delivery. response.

• Producer Empowerment: The delivery of an end-to-end experience gave more autonomy to the livestock farmer, bringing agility, security and clarity to day-to-day negotiations in the field.