Universal transforms its digital presence with an integrated global portal

Redefine the user experience, ensuring that the Universal Portal was an inclusive and easy-to-navigate space. Furthermore, consolidating a variety of content, from podcasts and regional radios to blogs and locations of the Universal Churches in Brazil and around the world, required a strategic approach to organizing and presenting this information.

We developed a complete componetization of visual elements, providing a cohesive and modern aesthetic to the portal. Navigation has been simplified, ensuring users can easily access different sections of the portal effortlessly. New podcast and radio players have been integrated, offering a direct listening experience within the portal.

The blogging section has been improved, offering a more engaging platform for readers. Additionally, a new location flow was introduced, allowing users to easily find all Universal churches and points of operation in Brazil and around the world.

The total transformation of the user experience was evident in accessibility, efficient organization of content, and positive response from members. The addition of podcast and radio players provided a richer, more integrated multimedia experience.

The redesigned blogging session became a vibrant space for sharing and exploring content. The new location flow allowed for an easier connection between members and Universal's various churches, promoting a more connected global community.