Prudential increases user engagement with a new landing page

The challenge was to create a landing page that not only advertised the Prudential Vitality program t-shirt, but also motivated users to actively participate by filling out the registration form. It was essential to balance the simplicity of the page with clear information on how to get the t-shirt, without overwhelming visitors.

The solution to the challenge was a user-centric approach, designing the Prudential Vitality landing page to be visually attractive and functional. The header was strategically configured with the logo, telephone number and contact email, providing visitors with easily accessible information.

The main banner captivatingly highlighted the program's t-shirt, encouraging users' interest. The section dedicated to available t-shirt sizes ensured a personalized choice, while the last section presented a simplified registration form, in which users could enter their information and address to receive the t-shirt.

The page was effective in communicating the benefit program proposal, while encouraging user participation in a direct and intuitive way. The free t-shirt distribution served as an effective strategy to increase the visibility of the Prudential Vitality brand.