Puket innovates with interactive filters in the 'Quem você é na noite feliz' campaign

Create an immersive and interactive experience for customers Puket wanted to go beyond a traditional campaign and offer an innovative experience, where customers could interact directly with the characters in the brand's prints. The technical challenge involved creating animated avatars and seamlessly integrating them into users' faces, ensuring a fluid and fun experience.

The solution was the creation of augmented reality avatars that brought the adorable characters of Puket prints to life. These avatars could be superimposed on users' faces across Instagram, providing a unique interactive experience. The functionality allowed customers to visually experience Puket products in an innovative and fun way. The campaign also featured the collaboration of Tatá Werneck and Sabrina Sato, influential mothers and ideal representatives of Puket's target audience. Their Instagram posts promoting the augmented reality avatars gave visibility to the campaign, reinforcing the emotional connection with the audience and generating interest and active participation.

The 'Who are you at Noite Feliz' campaign brought significant results to Puket:

• Significant increase in digital engagement, with thousands of interactions and shares.

• Strengthening the brand by associating it with innovation and technology.

• Direct impact on visibility and sales, driven by the participation of influencers.

• Greater emotional connection with customers, making the shopping experience more fun and memorable.
  

Conclusion: An innovative campaign that combined technology and consumer experience The 'Who are you at Noite Feliz' campaign reinforced Puket's innovative positioning, offering a unique and engaging digital experience. With the use of augmented reality and strategic partnerships, the brand was able to not only engage, but also strengthen its relationship with customers and expand its digital presence.