Seara has a nationwide and extremely complex operation, with a dispersed sales network. Consequently, the entire commercial operation is complex and the process of issuing/approving investment and discount requests (FAPs) to customers was time-consuming, consisting of several manual steps, collecting signatures and going back and forth with documents printed or scanned several times.
Along with this operational difficulty, there is the difficulty in managing data and indicators related to the investment, which always has to be done manually by a back office team, generating delays in investigations, possibilities of errors and inaccuracies. Many calculations and return calculations were impractical in the necessary period of time.