TV Tem integrates advertising into a fluid digital experience

TV Tem, one of the largest affiliates of Rede Globo in Brazil, located in the interior of São Paulo, distributes numerous programming to more than 300 cities, covering around 50% of the territory of SP and almost 9 million viewers.

As part of a major effort, in order to facilitate and manage internal processes, since much of it was manual, TV Tem sought a digital transformation process.

The planning to carry out this change would help the broadcaster to align with market practices, implement advanced functionalities for the business area and facilitate secure document transactions.

MadeinWeb, taking technology and humanization, built a solution called TemADS, bringing the necessary immediacy to the current demanding advertising market.

The platform is integrated with IBOPE, using audience data with AI to efficiently create media maps for advertisers, maximizing results, in addition to monitoring TV Tem's sales funnel in real time.

Other fronts were developed with the purpose of generating unique experiences, such as a portal video, crm integrated with the billing system for post-sales and active customer engagement.

• TemADS has become the center of operations for TV Tem's business area, professionals use the solution daily, not to mention external access from clients and advertising agencies that interact to build media maps.

• The system has already been featured on Globo, widely known in the various branches.