Vidalink grows 50% of active users with new well-being app

Transition from a pharmacy agreement to a well-being plan

With 22 years of experience in the market and serving corporate giants such as Apple, IBM, iFood, Pepsi, Vivo and Warner Bros, Vidalink initially established itself as a traditional "pharmacy agreement". The scenario imposed the following challenges:

• Brand Repositioning: Change the focus of action during the pandemic to position itself as a purpose-driven company.

• New Value Proposition: Start delivering and communicating comprehensive health and well-being to its thousands of users, going beyond pharmaceutical benefits.

Modern application focused on the user's journey

To materialize this change, Vidalink chose Made as a strategic technological partner to reposition the brand through its mobile application:

• Journey Redesign: Development of a new user journey, focused on making the interface more intuitive and user-friendly.

• Modernization and Security:Implementation of architectural improvements to make the application more secure and fully compliant with new market technologies.

Significant growth and consolidation of the new positioning

Joint technology and design efforts generated direct impacts on business indicators:

• Increase in Active Base: The application recorded an impressive 50% growth in the number of active users in the last 12 months.

• Change in Perception: The brand was successful in its image transition, becoming present and be recognized in the market as a true well-being plan, breaking with the restricted label of a pharmacy agreement.