Know your customers with advanced AI segmentation
Intelligent segmentation that creates detailed and actionable personas from behavioral, demographic and transactional data.
Overview
The Persona Creation accelerator uses advanced clustering and behavioral analysis techniques to identify customer segments with distinct characteristics, needs and behaviors.
Services
Customer clustering
Unsupervised segmentation algorithms that group customers by behavior, value, and engagement.
Behavioral profiles
Deep analysis of purchase journeys, channel preferences, and brand interaction patterns.
Lifetime Value scoring
Models that estimate each customer's future value to prioritize relationship investments.
Dynamic segmentation
Personas that automatically update as customer behavior evolves over time.
Micro-segmentation
Extreme granularity with micro-segments for 1:1 personalization in campaigns and offers.
Persona insights dashboard
Interactive dashboards with detailed profiles for each persona, segment size, and key metrics.
Where we operate
Where we operate with Persona Creation
Marketing & CRM
Segmentation for personalized campaigns, lifecycle marketing, and persona-based communication.
Product
Feature and experience development based on each persona's needs and pain points.
Retail
Personas by store and channel for assortment, offer, and shopping experience personalization.
Banking
Customer segmentation by financial profile, product propensity, and relationship level.
Healthcare
Patient personas for communication personalization, prevention programs, and care journey.
Education
Student segmentation by learning profile, engagement, and dropout risk.
How we work
Data Integration
Consolidation of transactional, behavioral, demographic, and interaction data into a 360-degree customer view.
Feature Engineering
Building recency, frequency, value, preference, and engagement score variables.
Clustering & Validation
Applying segmentation algorithms with statistical validation and business interpretation of clusters.
Persona Activation
Integrating personas with CRM, marketing automation, and communication channel systems.
Continuous Evolution
Periodic segment updates with new data and customer migration analysis between personas.
Data Integration
Consolidation of transactional, behavioral, demographic, and interaction data into a 360-degree customer view.
Feature Engineering
Building recency, frequency, value, preference, and engagement score variables.
Clustering & Validation
Applying segmentation algorithms with statistical validation and business interpretation of clusters.
Persona Activation
Integrating personas with CRM, marketing automation, and communication channel systems.
Continuous Evolution
Periodic segment updates with new data and customer migration analysis between personas.
Other solutions
Demand & Price Forecast
Predictive models that anticipate product and service demand, optimize inventory and set strategic prices to maximize margin and revenue.
Learn howNBO (Next Best Offer)
Intelligent recommendation engine that identifies the best offer, product or action for each customer at the right moment.
Learn howSmart Assortment
Algorithms that define the ideal product assortment by store, channel and region, maximizing sales and reducing waste.
Learn howDynamic Pricing with AI
Automated dynamic pricing that adjusts prices based on demand, competition, elasticity and business objectives.
Learn howIndustry AI
Pre-configured vertical accelerators with models, data and pipelines optimized for specific challenges in each industry.
Learn howOptimization with AI
Optimization algorithms that improve resource allocation, operational processes and business outcomes using AI and operational data.
Learn howAbsenteeism & Turnover
Predictive models that identify employees at risk of absence or resignation and recommend preventive retention actions.
Learn howGenerative AI
Generative AI accelerators with RAG, corporate assistants, content automation and intelligent chatbots ready for production.
Learn howFraud Detection
Fraud detection models that identify suspicious transactions with high precision, low false positives and millisecond response times.
Learn howChurn Prediction
Predictive models that identify customers at risk of cancellation and recommend personalized retention actions.
Learn howMarket Intelligence
Competitive monitoring and market analysis platforms with automated data collection and AI-generated insights.
Learn how